• Production: Fiction Films
  • Agency: BBDO Live
  • Me: Concept, Producer, Director
It all started with a small idea... for the product launch of the 21st Century Beetle from Volkswagen I produced and directed a series of trailers that were shown at the product launch shows in Shanghai, Berlin and New York MTV World Stage. The main concept was the car itself as the brand messenger traveling from the forest in Wolfsburg all over the planet. The video footage was collected from different sources, shot and combined to a design package for the whole show. Thanks to the great impressions, we were able to produce an entertaining package. In addition, 3 short event documentaries were produced to highlight the events. All animations and edits done at Fiction Films.